Advantage Travel Partnership has appointed Lisa Rhodes as Member Partnerships Manager for the North, a new position supporting members across Northern England, Scotland and Northern Ireland.
In her new role, Lisa will act as the main contact for her portfolio of Advantage members, providing business reviews, regular meetings and support to help them get more value from their membership.
She will also develop regional networking opportunities, connect members with relevant products and commercial programmes, and use feedback to identify opportunities for business growth.
Lisa’s previous travel experience includes BDM roles with Collette Worldwide Vacations and Cover-More Travel Insurance, and retail management, field sales and training positions with First Choice and TUI.
Advantage Head of Member Partnerships Sarah Miller said: “Lisa brings a great deal of valuable combination of travel retail knowledge, regional trade relationships and experience helping businesses grow.
“She understands the pressures agency teams face and her approachable manner and commercial focus will help her build trusted relationships with our members and turn conversations about their ambitions into practical action. I’m delighted to welcome her to the team.”
Lisa added: “I’m delighted to be joining Advantage and returning to the travel industry. Having worked both in travel retail and with agents in regional business development roles, I know how much strong relationships and practical support matter.
“I’m looking forward to getting to know members, understanding what they want to achieve and helping them make the most of everything Advantage has to offer.”
The role is new to Advantage, created in response to the consortium’s member priority survey.
