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What would help you sell more Korea? Tell us and win

Korea is capturing travellers’ imaginations with its vibrant cities, rich cultural heritage, spectacular landscapes, delicious cuisine and the global influence of K-pop, K-drama and K-beauty.

As interest in the destination continues to grow, the Korea Tourism Organization wants to understand how it can better support UK travel agents to turn that interest into bookings.

Whether you already sell Korea, have received your first enquiries or are yet to explore the destination, your experience matters. Complete this short survey and tell us about your current knowledge, the questions your customers are asking and the training, resources and trade support that would help you sell Korea with greater confidence.

Complete the survey for a chance to win

Submit your answers by 18 October 2026 and you’ll be entered into a prize draw to win one of five £50 gift cards for K-beauty shop PureSeoul.

Your feedback will help the Korea Tourism Organization develop more useful training, marketing resources and support for the UK travel trade.

Terms and conditions apply. Five winners will each receive one £50 PureSeoul gift card.

About You

Please enter your name(Required)
How many years have you worked in the travel industry?(Required)
Which of the following best describes your role?(Required)

Which UK region are you primarily based in?(Required)

Approximately how many long-haul holidays do you sell in a typical month?(Required)

Current Engagement & Selling Behaviour

Did you know? Beyond Seoul: South Korea’s high speed rail network makes it easy to combine Seoul with destinations such as Busan, Gyeongju, Gangneung, Jeonju and other regional locations within one trip

How often do you currently recommend South Korea as a holiday destination?(Required)
Approximately how many South Korea holiday bookings have you made in the past 12 months?(Required)
FrequentlyOccasionallyRarelyNever
Japan
China
Hong Kong
Taiwan
South Korea
How would you rate your current knowledge of South Korea as a holiday destination?(Required)

Destination Awareness & Perceptions

Did you know? The mountains of Korea Mountains cover roughly 70% of the country, making hiking one of Korea's most popular pastimes.

Which of the following words, experiences or attributes do you currently associate with South Korea?(Required)
Which of the following do you believe offer South Korea the greatest opportunity to stand out from other East Asian destinations?(Required)
Select between 1 and 3 choices.
Which of the following customer types do you believe South Korea is most likely to appeal to?(Required)

Confidence, Barriers & Training Needs

Very confidentConfidentNeutralNot very confidentNot at all confidentI do not currently know enough about destinations outside Seoul
Which of the following currently prevent you from selling South Korea more often?(Required)
Select between 1 and 3 choices.
Which topics would you most like future South Korea training to cover?(Required)
Select exactly 5 choices.

Marketing & Trade Engagement

Did you know? Korean Temple Stays: Visitors can experience life in a Buddhist temple as part of a one-night stay, including meditation, tea ceremonies, Buddhist crafts and temple food meals which are vegan, sustainable and based on thousands of years of culinary tradition.

Where do you currently obtain information about South Korea as a holiday destination?(Required)
Which channels would you most prefer KTO to use to provide information, marketing and training about South Korea?(Required)
Select between 1 and 5 choices.
Before completing this survey, were you aware of the Korea Tourism Organisation’s support and resources for the UK travel trade?(Required)

Future Opportunity

How likely are you to actively recommend South Korea as a holiday destination over the next 12 months?(Required)

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