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Advantage reveals destination and venue for 2027 annual conference

Advantage Travel Partnership has announced its 2027 annual conference will take place in Lisbon, Portugal.

The joint leisure and business travel conference will be held at the five–star Corinthia hotel, in the capital’s central Campolide neighbourhood, from 4–7 May.

It marks the third time the conference has been hosted in Portugal, following previous events in Vilamoura in 1999 and Madeira in 2022. 

Advantage CEO Julia Lo Bue–Said said: “We are very excited to be heading to Lisbon for our 2027 conference. It’s a city where commercial energy and cultural heritage come together, providing the perfect setting for collaboration and growth. Our 2026 conference was rated by delegates as one of the best we’ve ever held, and we’re determined to build on that success in one of Europe’s most exciting destinations.

“When our community gathers in one place, something special happens. Conversations turn into partnerships, different perspectives find common ground, and ideas take shape that can genuinely make a difference to communities around the world. In Lisbon, our delegates will tackle the issues that matter most for the future of travel, and leave knowing they have a real part to play in building a more sustainable and connected world.

“We extend our warmest thanks to Visit Portugal and Visit Lisboa for their support.”

Visit Portugal President Carlos Abade added: “We are delighted to welcome Advantage Travel Partnership Conference 2027 to Lisboa. Hosting an event of this significance reflects the confidence of the UK travel industry in Portugal as a destination. With its distinctive heritage, vibrant culture and renowned hospitality, Lisboa offers an exceptional setting for this gathering.

“The United Kingdom is one of Portugal’s most important tourism markets, and the Advantage Travel Partnership’s independent travel agents are valued partners in our strategy to consolidate Portugal as a sustainable, year–round destination, offering authentic experiences across all regions. We look forward to welcoming all delegates and strengthening this partnership in the years ahead.”

Turismo de Lisboa President Carlos Moedas also said: “Lisboa is delighted to welcome Advantage Travel Partnership and its members for the 2027 Conference. As the world’s number one city for congresses and events in the ICCA ranking, Lisbon is proud to be hosting this important gathering of the UK travel trade.

“We look forward to sharing our unique energy and warm hospitality, and providing an inspiring setting for the conversations, connections and shared experiences that make the Advantage Travel Partnership Conference so special.”

Further details on registration and the full programme will follow shortly.

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