Virgin Atlantic Holidays is to open a concession inside a Marks & Spencer store at Westfield White City in London next month.
The move follows the recent announcement of a new Virgin Atlantic Holidays flagship store at Battersea Power Station as the company looks to expand its London footprint and attract more premium leisure customers.
It also marks the next step in Virgin Atlantic’s relationship with Marks & Spencer, following the loyalty partnership launched earlier this year linking the M&S Sparks and Virgin Red loyalty programmes.
Virgin Atlantic Chief Commercial Officer Dave Greer said: “We’re really excited to build on our partnership with Marks & Spencer, bringing Virgin Atlantic Holidays to even more customers in London.
“M&S is a brand people know and love, and this new concession gives customers another convenient way to start thinking about, planning and booking their next holiday.
“Our travel experts can help customers go beyond simply choosing a destination – sharing their knowledge and recommendations to create a holiday that really makes the most of every moment, whether that’s a Maldives escape, a multi-centre adventure across Seoul and Japan or a road trip across the US.
“Together with our new flagship store at Battersea Power Station, this opening is an important part of our investment in London and our ambition to make Virgin Atlantic Holidays more visible and accessible across the capital.”
