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TUI Group’s annual pre-tax profit rockets by a third

TUI Group’s underlying pre-tax profit for 2024 hit €1.3 billion euros, a 33% increase on the previous year.

Revenue was up 12% to €23.2bn due to ‘robust’ customer demand.

In the Northern Region, which includes the UK and Ireland, underlying pre-tax profits more than doubled to €165 million.

TUI CEO Sebastian Ebel said: ‘We have delivered what we promised. 2024 was a very good year for us.

“Our focus on operational excellence, rapid implementation of the defined measures to improve earnings and transformation will continue to deliver significant growth.

“The TUI of tomorrow is well positioned. In the financial year 2024, we achieved important milestones: In the Holiday Experiences segment, we are growing with our asset-right strategy.

“We are future-proofing the tour operator business in the Markets + Airline segment and positioning it dynamically. Of course, we will continue to focus on package holidays and our good cooperation with travel agencies.”

For this winter, 62% of the UK programme has been sold, in line with this time last year. Across the group, the average selling prices are up 5%, supported by the increased share of package holidays and dynamically packaged products in the sales mix, said TUI.

Some 27% of the UK summer ’25 programme has been sold, which is down 3% year on year. 

Since Monday, TUI is able to offer Ryanair flights and Sebastian said sales over the past two days have been ‘outstandingly good’.

Looking ahead to 2025, TUI Group expects revenue to be up a further 5% to 10% and profit growth of 7% to 10%..

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