Jet2 has signed a deal to sell TUI Musement’s range of excursions, activities and attraction tickets.
The deal between the rival operators follows a similar partnership with TUI Musement and easyJet, which was announced two years ago, and easyJet holidays, which has had a deal in place with Musement since 2022.
The new collaboration will be rolled out throughout this year, initially to customers who book directly with Jet2.com and Jet2holidays, and will be available for trade bookings at a later date.
A spokesperson for Jet2 told Travel Gossip they couldn’t confirm any details about commission or what date the excursions would be available for agents to book, but would announce ‘further details for independent travel agent partners in due course’.
The airline and operator did say that agencies will, in time, have access to ‘a diverse portfolio of thousands of experiences to offer customers, ranging from water park visits and boat trips, to sightseeing tours and off-road 4×4 adventures’.
Musement became part of TUI Group in 2018 and forms part of its tours and activities division, known as TUI Musement.
Jet2 CEO Steve Heapy said: “We are always looking at how we can further improve our customer experience, and today’s announcement means our customers can choose from an even bigger selection of attractions and activities when enjoying their flights and holidays with us.
“Once live for our independent travel agency partners, this partnership with Musement will mean that they can offer a best-in-class choice of things to do.”
TUI Musement CEO Peter Ulwahn added: “This is a very important strategic agreement for Jet2 and Musement, as well as being a significant partnership to drive growth of the tours and activities market. Furthermore, this partnership reaffirms Musement’s position as the leading B2B partner for tours and activities, and our team is ready to work with Jet2 in providing great experiences for its customers.”
TUI Musement also has a global partnership deal with Travel Counsellors.
