TUI Group’s tours and activities division TUI Musement has signed a global partnership deal with Travel Counsellors.
The deal gives Travel Counsellors instant access to the TUI brand’s excursions, activities and attraction tickets in city break and beach destinations, via the agency group’s Phenix platform.
The agreement builds on a longstanding relationship between the two companies, with TUI Musement already offering multi-day tour itineraries.
Travel Counsellors Director of Supplier Partner Connectivity and Strategy Simon Ward said: “Expanding our partnership with TUI Musement is an exciting development as it empowers Travel Counsellors business owners to offer a more comprehensive, personalised and customised product that meets and exceeds the demands of our customers.
“We know that highly tailored experiences are top of mind for customers, and Travel Counsellors now provides access to the best excursions, activities and attraction tickets.”
TUI Musement Chief Commercial Officer Nishank Gopalkrishnan said: “This agreement solidifies our standing as the preferred Tours & Activities partner for top-tier travel companies.”
