Gold Medal is offering agents the chance to win one of five places on a California fam trip to celebrate the launch of its new In Focus: USA & Canada campaign.
The operator has partnered with United Airlines on an incentive offering five places on a six-night trip taking in Monterey Bay, Yosemite and Sonoma Valley. Agents booking US or Canada packages between 1 and 30 June can register their bookings via the Gold Medal website to enter a prize draw.
The incentive coincides with Gold Medal’s new 132-page USA & Canada brochure alongside a dedicated selling guide, aimed at helping agents handle increased enquiries expected around major sporting events. The guide includes practical hints, tips and talking points to support conversions.
The campaign also includes a microsite with downloadable marketing assets, ready-made social content, and a range of special offers.
Two new properties feature in the programme. In Los Angeles, The Valorian, part of Hilton’s Curio Collection, debuts on the Sunset Strip following its rebrand from The Mondrian. In Nashville, Dolly Parton’s Songteller Hotel is featured ahead of its opening, with bookings on sale soon.
Gold Medal Marketing & Interim Product Director Sarah Lancashire said: “The aim of this campaign is to give our agent partners a comprehensive toolkit that is designed to help sell this compelling destination as it comes into sharper focus across the globe, as the millions who tune in to watch England’s World Cup journey find themselves captivated by the draw of the host cities.
“Whether that’s the spirit of Miami, the Dallas skyline or Vancouver’s breath-taking Pacific backdrop. This campaign supports our agent partners to be prepared for the enquiries, and our position is to make sure they are informed and ready to sell. ”
