TUI Musement has added live events and a new range of premium dining cruises on the River Thames.
A new partnership with ticketing and live entertainment company EVENTIM will give TUI Musement customers access to more than 250,000 live events each year across the UK and Germany, including concerts, festivals, theatre performances, sporting events and gigs.
CEO Peter Ulwahn said: “Our ambition is to continuously broaden the range of experiences we offer to customers.
“Live events are a natural extension of our portfolio and an increasingly important part of how people plan leisure time and travel today.
“Partnering with EVENTIM enables us to offer access to more live events in a focused and scalable way, starting with Germany and the UK and building from there.”
The dining cruises are in partnership with Thames Luxury Charters, which specialises in hosting unique events on the river, and will be operated on a newly branded TUI Musement boat.
A local guide will join each sailing to point out the key highlights and provide local insight during the cruise.
