Solo escorted tour operator Just You is encouraging agents to join its new community platform, Kindred, to connect with customers.
Just You has rolled out the Kindred platform following a soft launch in March. Managing Director Adam Kemp said it has been designed to ‘connect solo travellers and help eliminate pre-trip anxiety’.
Trade Sales Tom Morgan said the app is focused on ‘bringing people who travel with Just You together’ and assured agents ‘there is no direct sell whatsoever’. In fact, he encouraged agents to share their experiences of destinations with customers.
Adam added: “We would love agents who are interested in solo or group solo travel to come on and ask questions of the people in the community and take polls. The community is there for them to use as much as us, but we wouldn’t expect people to push direct sales through the platform.”
Just You Marketing Director Charlotte Field said the app is in its ‘first few weeks’ and already has more than 2,000 community members.
“The best thing that we’re seeing is repeat travellers helping first-timers, and these authentic experiences matter so much more than any advertising we do,” Charlotte added.
Dedicated ‘trip chats’, which are joined by Just You holiday directors, ensure guests are well prepared ahead of their tour and allow customers to connect with fellow travellers before and after the trip.
Kindred is free and can be accessed via desktop and on Apple and Android mobile devices as an app.
