Fred. Holidays has launched its annual trends campaign guide, [un]packed, with a year-round trade incentive of up to £1,000 per booking.
The incentive applies to all new Fred. Holidays packages booked this year and rewards agents with Amazon vouchers based on the value of the holiday.
The 44-page guide is being distributed to 400 ‘strategic’ partners, with business development managers visiting agents across their regions to hand-deliver additional copies.
A digital version, along with supporting sales assets, is also available via the agent portal at www.agentfred.co.uk.
Managing Director Julie Berry said: “We’ve spent the past year analysing what matters to travellers and the answer is clear – experiences that go deeper, journeys that feel effortless and adventures that inspire.
“Our research shows that customers want to stay and explore longer, and this new guide – which agents should treat as a peaks bible – reflects these trends with thoughtfully curated journeys designed to immerse, enrich and surprise, while showcasing the future of travel.”
