Travelpack has promoted Jenny Liu to Head of Trade Sales as part of a strategic leadership restructure led by new Chief Executive Officer Vishal Patel.
Previously serving as Business Development Manager (BDM), Jenny’s new responsibilities include overseeing the nationwide team of BDMs, driving strategic growth, expanding trade partnerships, and enhancing agency support across the UK.
The promotion comes amid a series of structural enhancements at Travelpack to streamline operations, accelerate response times for agents, and scale up B2B support mechanisms, including white-label marketing tools, dedicated webinar series, and enhanced field sales coverage.
CEO Vishal Patel said: “As CEO, my priority is optimising Travelpack’s internal structures to ensure we remain the leading trade-focused operator in the UK. Jenny’s promotion is a crucial step in that evolution. Having worked closely with our agent community on the ground, she understands exactly what travel agents need to thrive in today’s market. Her leadership will empower our trade team, strengthen our B2B network, and ensure our ‘customer is king’ philosophy remains at the heart of everything we do.”
Jenny added: “It is an honour to take on the responsibility of leading our trade sales team. Our trade partners are the backbone of our success, and my focus will be on deepening these vital partnerships, as well as developing new ones. We are committed to delivering unmatched value, service, and ensuring our partners have the innovative tools they need to succeed alongside us.”
Agents wishing to connect with Jenny, who starts as Head of Trade Sales immediately, or learn more about Travelpack’s trade support tools can reach out via agents.travelpack.com or contact the trade sales team directly.
