Travel Counsellors has launched a training programme, called Supercharge Your Socials, to help agents to grow their own digital communities.
The programme has been developed in partnership with external social media company School of Social to help Travel Counsellors understand how sharing personal stories, engaging audiences, and amplifying customer advocacy are among the most effective ways to build thriving digital communities.
It will cater for all levels, covering beginner, intermediate, and advanced, and covers Facebook, Instagram, TikTok and LinkedIn.
Director of Franchise Sales Matt Harding said: “At Travel Counsellors, personal relationships are at the heart of what we do, and social media has become one of the most impactful ways to nurture those connections.
“For example, the recent disruption in the Middle East has shown just how quickly stories can travel and the important role social media plays in connecting people and amplifying their voices.”
“That’s why Supercharge Your Socials is such a valuable investment.
“It strengthens our commitment to learning and training for our global community and gives every Travel Counsellor, regardless of experience level, the opportunity to grow their digital community through authentic, personal content.
“By sharing their own stories and the real experiences of the customers they look after, our business owners deepen trust and inspire the kind of genuine advocacy that drives long‑term business growth.”
Pictured, from left: School of Social founder and Director Kineta Kelsall and Matt Harding
