On the Beach Group has reported a 20% increase in pre-tax profits to £35 million, with beach holidays ‘continuing to power’ growth.
In its latest full-year results, to 30 September 2025, the company revealed summer 2025 bookings were up 13% compared to summer 2024.
Four- and five-star holidays now represent more than 80% of On the Beach’s total transaction value (TTV), which is up for the fourth consecutive year, by 11% to £1.25 billion.
Winter 2025-26 bookings are currently 15% ahead of last year, while the company said bookings for summer 2026 are ‘encouraging and give us confidence that we will deliver another record summer’, with forward bookings up 8%.
For 2026, profits before tax are expected to be in the range of £39m-£43m, in line with market expectations.
Chief Executive Officer Shaun Morton said: “I am pleased to report another strong performance which marks our fourth consecutive year of growth.
“During the period we achieved TTV of £1.25 billion and sent a record 1.7 million customers on their beach holidays and city breaks. As anticipated, we achieved our biggest summer to date as customers continued to prioritise their summer holidays.”
Addressing the closure of Classic Collection in October, he said: “During the year we also took the decision to strategically focus on our B2C offer, where we see the strongest potential for growth, resulting in the closure of our B2B operations, trading as Classic Collection. I want to take the opportunity to acknowledge the commitment and hard work of all affected colleagues.”
Shaun added the group plans to ‘disrupt’ the UK cruise market next year. “Cruise is a compelling opportunity to further increase our share of a customer’s holiday wallet,” he said.
His comments follow the news Si Morris-Green, who previously worked for Classic Collection as Director of B2B, has become Director of Cruise for OTB’s cruise programme.
On the Beach rejoined ABTA on 1 December, five years after it left the association.
