Online travel agent loveholidays has launched in Denmark, Norway and Sweden as weloveholidays, meaning it now operates in eight countries.
It expanded into Ireland in 2016, Germany in 2023, Austria in 2024 and the Netherlands in 2025.
In the UK, it is expecting to book more than 5.5 million customers this year, making it the third-largest ATOL holder.
CEO Donat Rétif said: “Our expansion into Denmark, Norway and Sweden is a significant step towards achieving our ambition of becoming the global leader in packaged holidays.
“These are highly digital markets with strong demand for package travel, and represent the next phase of our European growth strategy.
“Our asset-light model, powered by our proprietary technology, enables us to enter new markets quickly and efficiently, without inventory risk, while responding in real time to shifts in customer behaviour.
“We continue to see resilient demand for travel, as consumers prioritise holidays and seek greater value and flexibility. We’re excited to bring our proposition to Danish, Norwegian and Swedish customers, offering greater choice, value and ease when booking their holidays.”
