Royal Caribbean and Celebrity Cruises have launched a single booking, rewards, learning and marketing platform for travel agents.
CruisingPower includes new features for UK and Ireland travel agents, such as shareable cabin walk-throughs, live ship locators, and a new chatbot function.
It also has includes existing agent tools with ‘enhanced’ capabilities, such as elevated training programmes, enhanced rewards, an ‘extensive’ marketing toolbox featuring ready-to-use campaigns, images, videos, toolkits and promotional assets.
The two cruise lines promised ‘much more to come’ in the future.
CruisingPower replaces the two cruise lines’ previous trade platforms, Club Royal and Celebrity Central and allows agents to move between Royal Caribbean and Celebrity Cruises with just one login. Sister cruise line Silversea is also expected to join CruisingPower ‘in due course’.
Aaron Langford, Senior Director, UK & Ireland Sales, Royal Caribbean, said: “As well as providing a single destination for the tools, resources and information agents need to grow their business, the platform will continue to be home to some of Royal Caribbean and Celebrity Cruises’ most valued trade initiatives.
“For example, agents will be able to access the training and accreditation opportunities available through our Learn platform, while continuing to earn monetary rewards through Upper Deck, ensuring they can keep building their expertise, maximising their earning potential and delivering the exceptional holiday experiences our brand is known for.”
Leigh Aslett, Sales Director UK & Ireland Celebrity Cruises, added: “Our travel partners are at the heart of everything we do, and CruisingPower has been designed with their needs in mind.
“By creating a single destination for both Celebrity Cruises and Royal Caribbean, we’re giving agents faster access to the training, rewards, booking tools and marketing support that help them deliver exceptional holiday experiences for their customers.
“The platform combines the best of what agents already love with new innovations that make working with our brands easier, more connected and more rewarding than ever before.”
Agents will be able to book holidays directly through CruisingPower using either AirWaves or Espresso, and those who have achieved loyalty status with either brand will continue to see their Upper Deck and Celebrity Central memberships recognised within the platform, with no changes to tier status or earnings.
