JTA Holidays has hired Lorraine Adams as Regional Sales Manager for the South East.
Lorraine brings more than 30 years of travel industry experience to JTA, including 25 years as London and South East Business Development Manager at Unique Vacations, where she represented Sandals Resorts.
She also previously held the positions of BDM at Not in the Guidebooks and part-time Travel Consultant at Halstead Travel.
Lorraine joins JTA on 1 September and will focus on supporting and developing agent relationships and driving sales across the South East.
Lorraine said: “I’m super excited to be joining JTA Holidays. The range of products really excites me, and I can’t wait to get out and about and start seeing some of our agent partners, many of whom will be old friends.”
JTA Head of Sales Chris Cundall added: “We feel incredibly lucky to have Lorraine joining us. Her experience, relationships and enthusiasm are going to be a huge asset to JTA, and I know our agent partners are going to love her.
“Lorraine knows the market and trade extremely well, and we’re really excited about what she can bring to the business. It’s a fantastic appointment for JTA and comes at an exciting time as we continue to invest in our trade-only products and relationships with our agents.”
