Gold Medal is offering agents the chance to win a Florida fam trip to mark the launch of its 2026/27 brochure and IN FOCUS campaign.
Four winners will stay at Universal Orlando Resort, as well as Bradenton and Anna Maria Island.
Agents who make Gold Medal Florida package bookings between 2 and 30 November 2026 can enter the prize draw by registering their bookings on the Gold Medal website.
The ‘IN FOCUS’ Florida campaign goes beyond the theme parks, featuring homes, beaches, outdoor adventures and cruise-and-stay options.
It includes a dedicated ‘IN FOCUS’ digital hub offering destination inspiration and offers, including options for parks and beach multi-centres.
Product & Marketing Director Sarah Lancashire said: “Florida is one of the most booked destinations in the UK, yet too often it is sold as a single-purpose trip.
“Clients are asking for more from it, whether that is a beach house on the Gulf Coast, a day on the water or a cruise to finish their holiday.
“By putting the whole of Florida’s offering in front of agents and bolstering it with Visit Florida’s training, we’re giving the travel trade the confidence to sell longer, more valuable holidays that keep clients coming back.”
