Cruise.co.uk has appointed Emma Rodgers to the newly created role of National Account Manager, as the OTA looks to grow its trade business.
Emma joins from Ambassador Cruise Line, where she served as Divisional Sales Manager for North, overseeing north of England, Scotland and Northern Ireland. She was previously Regional Sales Manager at A-ROSA River Cruises.
As cruise.co.uk’s first dedicated B2B team member, Emma will be responsible for developing its relationships with trade partners, supporting sales growth and identifying commercial opportunities. She will report into Head of Trade Sales Lee Johnson.
Emma said: “I’m thrilled to be joining cruise.co.uk at such an exciting point in the development of its trade business. The results already being generated demonstrate the appetite from agents, as well as how much opportunity there is to grow further.
“My focus will be on getting out and speaking to our partners, understanding what they need from us and making sure we give agents the products and support that help them convert more cruise enquiries. I’m really looking forward to building on the momentum already in place.”
Cruise.co.uk Managing Director Tony Andrews said: “Generating over £1 million in revenue in both July and August shows just how quickly our third-party business has grown. We have a product that works incredibly well for agents, particularly our cruise and stay proposition, and we’ve seen a fantastic response from existing partners and their customers.
“Emma’s appointment is the next step in our plans. She has an excellent reputation across the trade, extensive cruise experience and, importantly, understands what agents need from their supplier partners.”
Ambassador Cruise Line Head of Distribution Nicola Harper added: “All the team at Ambassador wish Emma the very best in her new role. Naturally we are sad to see her leave us after a successful period where she has helped put us firmly on the map with our valued trade partners.
“However, having worked with Tony and the team at cruise.co.uk for several years, we know this is great opportunity for Emma. Even though she’s leaving the Ambassador family, we are delighted for her personally and professionally and look forward to working with her again as she embarks on a new adventure with another great business.”
Cruise.co.uk first made its cruise and stay packages available through the UK trade in January 2026, launching initially through Not Just Travel.
