HBX Group has rebranded its Bedsonline booking platform as Bedsonline+, bringing its existing products and AI tools together under one banner for agents.
The company said the move consolidates years of investment into a ‘stronger proposition’, combining premium and luxury accommodation, experiences and packaging with AI tools including smart itinerary building, destination discovery and trend insights.
It said the aim is to help agents create more personalised trips and deliver seamless multi-stop itineraries, while making the process more efficient and opening up new opportunities to grow their business.
HBX Group Chief Distribution Officer David Amsellem said: “Bedsonline+ is about embracing the current AI revolution and making it simpler for travel advisors to benefit from everything we’ve built over the years.
“We’ve continuously invested in expanding our products, technology and services, always guided by the evolving needs of our partners and the fast-changing expectations of travellers, who are increasingly seeking sophistication, attentiveness, and flexibility.
“Today, we’re bringing those investments together into a clearer proposition that makes it easier for travel advisors to create more value for their clients and unlock new opportunities for growth.”
