Riviera Travel has launched a new incentive offering three agents the chance to win a river cruise for two.
The ‘Sell Riviera, Sail Riviera’ promotion runs from 1 to 30 September, with every eligible Riviera holiday booking counting as an entry.
Winners can choose from seven ‘Christmas Markets’ or ‘Discovery’ river cruises, with departures between December 2026 and December 2027.
Options include the ‘Enchanting Rhine and Yuletide Markets’ aboard their newest ship, Riviera Resplendence, and the ‘Spring in the Netherlands: Amsterdam & the Tulips’ Discovery cruise.
Agents must register eligible bookings through The Riviera Vault on Riviera Explorer, Riviera’s trade platform. The more bookings made, the more entries agents receive.
The incentive coincides with Riviera’s 2027 campaign, which the operator says offers customers savings of up to £750 per person on more than 110 itineraries across 48 destinations. The promotion runs on new bookings made between September 1 and October 28.
Head of Trade UK & Ireland Amanda Docherty said: “Riviera’s 2027 campaign gives agents a clear reason to start meaningful conversations with customers now, backed by one of our strongest product programmes to date and further supported by our Sell Riviera, Sail Riviera incentive.
“2027 is shaping up to be a significant year for Riviera Travel. With George Eliot becoming the world’s first solo-exclusive river cruise ship, Riviera Alba sailing her first Mekong time in September, and the inaugural sailing of Riviera Reflection, the latest ship in our fleet, agents will have fresh, compelling product to take to market and use as a reason to engage customers early.”
