A total of 120 agents will be hosted on P&O Cruises ships this year in its ‘largest ever’ Shine at Sea programme.
The cruise line will offer places on three sailings this year, each with 40 spots available.
Agents will have the chance to win a place on a five-night sailing to Belgium and Germany on Aurora, departing 9 September; a seven-night Northern Europe sailing on Iona, departing 31 October; and a four-night sailing to Belgium and France on Ventura, departing 29 November.
All three cruises are roundtrip sailings from Southampton.
Winning agents will participate in a P&O Cruises shore experience programme, have face-to-face training sessions and get to enjoy full dining and entertainment onboard.
To enter, Shine Rewards Club agents must book and spin any Select Price booking and register their interest between 29 January and 3 March. Additional chances to win are available on the cruise line’s agent Facebook and Instagram pages.
Winners will be chosen every week and notified directly by P&O Cruises.
P&O Cruises Associate Vice President of Sales and Distribution Ruth Venn said: “Shine at Sea has become one of our most valued trade initiatives and for 2026 we’re making it bigger than ever.
“By opening up more places across three fantastic ships, we’re giving even more agents the opportunity to step on board, experience our product first-hand and build the knowledge that really makes a difference when selling to customers.
“Investing in our trade partners remains a priority and Shine at Sea is a key part of that commitment.”
