Inspire has launched a new Cruise Ambassador programme, appointing three specialists to drive cruise sales across its homeworking network.
Lorna Hardy, Darren Oomen and Ryan Anthoney (pictured, from left) have been selected by the Cheshire-based company to mentor Independent Travel Associates (ITAs), supporting bookings, boosting product knowledge and helping convert enquiries.
The move comes as Inspire reports growing cruise sales. The ambassadors are set to rollout the training in the coming weeks, with dates to be announced shortly.
Inspire plans to expand the scheme later this year with further appointments, and to roll out similar initiatives across other parts of the business.
CEO Lisa Henning said the three ambassadors were chosen due to their ‘passion, knowledge, enthusiasm and, most importantly, their willingness to share what they know with others’.
She added: “They genuinely love cruise, and now they’ll be using that passion to help every one of our ITA team grow their confidence, their knowledge and, ultimately, their cruise sales.
“Creating these Ambassador roles is all about adding value to every single ITA. We have an incredible amount of cruise knowledge within Inspire, and it makes perfect sense to share it so that everyone can benefit.
“Cruise is one of the most exciting, rewarding and fastest-growing areas of travel, and together we have a huge opportunity to make Inspire even stronger in this space.
“This programme is a further demonstration of our continued investment in both cruise and our team of Independent Travel Associates. As always, we are grateful for the help and support we receive from all our cruise industry partners, and we fully intend to work ever more closely together to unlock new opportunities for all.”
