Cruise Lines International Association (CLIA) has confirmed Cruise Week 2026 will take place from 14–20 September, with agents urged to get involved.
The annual, trade-focused event aims to boost awareness of cruise holidays and bring together agents, cruise lines and industry partners.
Throughout the week, the trade will be encouraged to promote offers, share expertise and engage customers via in-store events, social media, online platforms and consumer media.
CLIA UK & Ireland Managing Director Andy Harmer said: “Cruise Week gives our industry a collective opportunity to celebrate everything that makes a holiday at sea such a compelling choice.
“Every year we see agents find creative ways to engage with prospective cruisers, whether that’s through in-store activity, events, social media or simply sharing their own knowledge and passion for cruising.
“We’re encouraging everyone across the trade to get involved in whatever way works best for them and their business. Even small activities can have a real impact, making the week the perfect opportunity to showcase the diversity, value and appeal of a cruise.”
The association said further information will be shared in due course.
