Amadeus River Cruises has launched a ‘Five-Star Tailor-Made River Cruising’ programme that includes return flights from the UK, executive overseas transfers and full board accommodation on all itineraries.
Gratuities are also included and guests receive up to €200 onboard credit.
The cruise line said the launch of the 2026 programme follows a 57% increase in UK sales this year, with turnover up 63%.
Laura Wilson, Head of Business Development for Fred. Holidays, the GSA for Amadeus River Cruises, said: “We have listened to the UK market and are providing them with what they want – a fly/cruise offering that has been designed for simplicity and peace of mind.
“We believe that luxury lies in choice and our new Five-Star Tailor-Made River Cruising programme delivers with a complete fly-cruise package plus added value which provides our guests with choice as well as flexibility.”
Launching on the Rhine in May 2026, the line’s newest ship, AMADEUS Aurea will accommodate 158 guests in 12 suites with balconies and 67 cabins featuring panoramic windows.
There will also be a Panorama Restaurant, sun deck with outdoor pool and Lido Bar, fitness room and a River Terrace.
The new UK brochure – its biggest-ever – also includes tailor-made pre- and post-cruise tours and stays. Designed exclusively for the UK market, these include a four-day Glacier Express tour from Basel in Switzerland, three nights on Lake Como, and various other land extensions.
The new brochure will be distributed to 400 strategic partners on 22 August, and travel agents can order copies via BP Tradegate.
A digital version, along with additional sales assets, is also accessible via the Fred. Holidays Agent portal.
