Advantage Travel Partnership has unveiled its biggest-ever edition of The Cruise Collection, giving members a new marketing tool to help inspire customers and convert cruise enquiries.
The 56-page guide features 28 preferred cruise lines across six travel themes: Family, Couples, Solo, Luxury, Premium and Value.
The latest edition includes destination-led inspiration, sample itineraries and new ’48 Hours In’ city guides for Barcelona, Miami, Vancouver and Singapore to encourage pre and post-cruise stays.
The collection is available digitally, with video content added for the first time, while selected members will receive printed copies for use in-store.
The Cruise Collection is the first initiative launched ahead of Advantage’s upcoming Cruise Month in September, with further activity to follow.
Advantage Director of Cruise Jonny Peat said: ”Cruising has never offered more choice, and we’re seeing more people who might never have considered a cruise before starting to explore what’s out there. That’s exactly what this year’s The Cruise Collection is designed to do: make it easy to browse, get inspired and show how to see the world by water.
“We’ve shaped The Cruise Collection around the way people research holidays today, with travel themes and destination inspiration helping to take away some of the complexity of planning a cruise. It makes it easier for customers to compare options, discover what’s possible and feel confident about taking that first step.”
Marketing Director David Forder added “Cruise is an important and growing part of our members’ businesses, and The Cruise Collection demonstrates the strength of the marketing support we provide to help them maximise that opportunity. It combines inspirational consumer content with practical, personalised materials that members can use across their own channels, giving them a powerful way to start conversations, build customers’ confidence and turn interest into bookings.”
