Scenic Group is celebrating its 40th anniversary with a new travel agent incentive offering the chance to win one of 40 prizes.
The ‘Forty & Fabulous’ campaign is open to agents who make a Scenic Luxury Cruises & Tours or Emerald Cruises river cruise booking between 10 September and 4 November 2026.
Prizes include a European river cruise for two, a private vineyard tour, lunches at The Shard in London and The Ivy in Manchester, Love2Shop vouchers, spa vouchers, theatre ticket vouchers, champagne and chocolates.
The cruise line will also host a series of anniversary celebration dinners for travel agent partners across the UK.
In addition, Scenic is launching a series of 40th anniversary offers across its river, ocean and land products, available for 40 days from 24 September to 2 November.
River cruise offers include savings of up to 30% on 40 sailings, with flights or Eurostar included, plus savings of up to £800 per suite and complimentary balcony suite upgrades on selected departures.
Ocean cruise guests can receive $400 per person onboard credit on 40 selected voyages, alongside savings of up to 20%, return flights and chauffeur transfers.
On selected land journeys, guests can save up to £1,000 per person, with flights, chauffeur transfers and airport lounge access included.
Scenic Group Director of Trade Sales & Partnerships Shane Lewis-Riley said: “Reaching 40 years of extraordinary journeys is a massive milestone for Scenic Group, and we know that we couldn’t have reached it without the incredible, unwavering support of our travel agent partners.
“The ‘Forty & Fabulous’ incentive is our way of saying a heartfelt thank you to the trade.
“Whether it’s winning a luxury river cruise for two, enjoying a memorable private wine tour experience, or joining us at one of our celebration dinners across the UK, we want to celebrate this landmark together and give back to the agents who continue to champion our brands every day.”
