Not in the Guidebooks has launched ‘The Winter Edit’, an autumn trade campaign giving agents the chance to win a place on its 2027 Lapland fam trip.
Running through September and October, the campaign showcases a curated collection of winter escapes from Arctic adventures in Iceland and Finland to winter-sun destinations such as Sri Lanka and Costa Rice.
Agents can also access a seven session webinar programme designed to make experiential travel easier to understand and sell, starting with ‘Lapland 101 – The Starter Edit’.
Every booking made during the campaign earns an entry into the prize draw for two places on the operator’s 2027 Lapland fam trip. Agents can boost their chances by attending ‘The Winter Edit’ webinars, each of which unlocks bonus entries.
Not in the Guidebooks Trade Marketing Manager Manisha Blair said: “This campaign is designed to empower agents with the learning, confidence and support they’ve asked for when selling immersive winter travel. Lapland is a key focus, and we want agents to feel fully equipped and excited to sell it. That’s why we’re giving them the tools to sell with certainty and the chance to experience it for themselves with two places up for grabs on our 2027 Lapland fam trip up for grabs.”
The incentive runs until 31 October 2026, with the winners announced in early November. Click here for more information.
