Journey Beyond has relaunched its ‘Become a Beyonder’ trade incentive, with agents able to compete for a place on a nine-day fam trip to Australia in March 2027.
UK agents can compete for seven of the 14 places through five routes: one place for a top-performing UK agent, selected by random draw from eligible bookings.
Three places will go to agencies with the highest year-on-year revenue growth, one will be drawn from agents who complete all three campaign webinars and quizzes.
Another place will be awarded for the most creative agency campaign activation, and the final spot will go to an eligible booking through a Golden Ticket prize draw.
To qualify, UK agents must book clients on Journey Beyond Rail, Outback Spirit, Vintage Rail Journeys or Grand Pacific Tours for 2027 travel, with bookings made between 1 September and 31 October 2026. There are also six places reserved for Australian and New Zealand agents and one for a North American agent.
The prize includes flights, meals and drinks, a night in premium accommodation in Perth, followed by an overnight stay on Rottnest Island, including touring with Rottnest Express.
Winners will then spend four days on an ‘Outback Spirit’ tour through the Margaret River wine region, before boarding the Indian Pacific for two nights in Gold Premium, travelling from Perth to Adelaide across the Nullarbor with Off Train Experiences.
The trip finishes with a farewell dinner at Seppeltsfield Estate in the Barossa Valley, followed by a night in premium accommodation in Adelaide.
The incentive follows a record-breaking 2026 campaign, during which Journey Beyond reported a 40% year-on-year increase in sales during the campaign period.
Executive General Manager, Sales and Partnerships Alicia Triggs said: “Our 2026 Beyonder campaign was an incredible success story. Agents around the world threw themselves into the challenge to Become a Beyonder, and the numbers speak for themselves. Our sales team was right there with them every step of the way.
“With 14 highly coveted spots up for grabs, we’re on the hunt for agents who go above and beyond for their clients in true Journey Beyond style. So dust off your creativity, sharpen your sales game, and get ready to Journey Beyond and earn your place on what will be another incredible mega famil.”
