Tourism & Events Northern Territory and Visit Victoria successfully hosted more than 160 agents at two UK travel agent training events last week.
Held in both London and Manchester, the free-to-attend events gave the two regions the chance to showcase the destinations, with suppliers raising awareness of specific products and experiences among front-line sellers in the UK.
For agents, the two events gave them a deeper understanding of the products offered in both regions of Australia and the opportunity to speak with operators directly, coming away with fresh ideas and inspiration for selling the Northern Territory and Victoria.
There was also a prize draw at each event for a holiday, which included return flights with Singapore Airlines and experiences in both the Northern Territory and Victoria. Additionally, a spot was given away at both roadshows for a June fam trip visiting both regions, again flying with Singapore Airlines.
The roadshow culminated with a product manager workshop held in Windsor, enabling the 24 product managers in attendance to conduct 1:1 meetings with the 24 products visiting from Australia.
The roadshow showcased a diverse range of hotels, tour operators, touring routes and experiential products.
Alongside the team from both tourist boards, representatives from 24 operators took part.
Victoria’s delegation included Melbourne River Cruises, Hidden Secrets Tours, Foodie Trails, Local Ways Tours, Explore Australia Tours, Great Southern Touring Route, Go Beyond Melbourne Touring Route, Koorie Heritage Trust, Acacia Luxury Private Tours, Great Private Touring, Great Ocean Road Resort, and Sunnymead Hotel | The Monty. A representative from Visit Victoria also attended to raise awareness of indigenous experiences within Victoria.
Meanwhile, the Northern Territory contingent featured G’Day Group, Emu Run Experience, Nitmiluk Tours, Voyages Indigenous Tourism, Tourism Central Australia, Top End Marketing Co, Adventure Tours Australia, Australian Walking Company, Kakadu Air, Journey Beyond, and Autopia Tours.
Why agents should sell Victoria and the Northern Territory?
- Appeals to both first-timers and repeat visitors to Australia
- Incredible and contrasting gateway cities in Melbourne and Darwin
- Domestic connectivity between Victoria and the Northern Territory is returning
- Both regions share rich Aboriginal/First Nations culture, unique & diverse wildlife, contrasting and spectacular landscapes, luxury experiences and natural Australian icons including Uluru, Kakadu, the Great Ocean Road and The Twelve Apostles.
For more information visit www.visitmelbourne.com and www.northernterritory.com/gb/en
