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American Affair: Why 2026 is the year to sell the USA

If you have clients looking to explore the USA on a personalised holiday to remember, then choosing a specialist tour operator is key.

The USA is a vast country with such diverse destinations; you want to work with an operator who has that deep, first-hand knowledge of the states.

American Affair offers everything from fly-drive adventures along Route 66 and the Pacific Coast Highway to motorhome rentals, ranch stays, Amtrak multi-centre touring, national park soft adventures, river cruising, and escorted small-group tours.

Plus, there’s no better time to go than in 2026.

Firstly, the FIFA World Cup is taking place in various cities across the country in the summer, and secondly, the USA will celebrate its 250th anniversary of the signing of the Declaration of Independence in 2026.

American Affair, which is part of the same travel group as Canadian Affair, has strong partnerships with airlines, hotels, car hire companies and attractions, so that you can plan the perfect trip for your clients.

As well as competitive pricing and flexible booking options, the expert sales team will work together with you to create and tailor-make itineraries, all while providing a seamless service for you and your clients.

Agents also benefit from dedicated trade support and training, a commissionable product range, extra seasonal booking incentives, and access to marketing materials and co-branded collateral.

If you need some inspiration, American Affair has regular offers and itineraries for the trade to use.

Some great example holidays include:

California’s Pacific Coast and Las Vegas Fly-Drive – from £1,873pp

Travel the scenic California coast from San Francisco to Monterey, Pismo Beach and Santa Barbara, then head south to Los Angeles before crossing the desert mountains to the bright lights of Las Vegas.

Elvis Presley’s Memphis, Country and Jazz Music Trails – from £1,788pp

Experience the sounds of the Deep South, from Nashville’s legendary Broadway honky-tonks to New Orleans’ “Big Easy” vibe. Enjoy today’s country music scene, visit Elvis Presley’s resting place, and celebrate into the early hours with the city’s unforgettable jazz – “laissez les bons temps rouler.”

Natural Wonders of Utah plus Canyon Spirit – from £4,098pp

Begin your unforgettable road-and-rail adventure in Las Vegas, home to the famous Strip, before driving through Utah’s scenic byways. Explore four of the Mighty Five National Parks – Zion, Bryce, Arches and Canyonlands – plus the iconic Monument Valley, ending your road trip in Moab. Conclude your journey aboard the Canyon Spirit train, relaxing over two days of great food, excellent service and spectacular red-rock scenery.

For more information, visit American Affair and follow the dedicated agent Facebook group

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