Travel agents are being given the opportuity to win a place on one of two seven-night sailings on P&O Cruises’ Azura following the ship’s refit.
The first cruise, departing on 2 October 2025, is a roundtrip from Malta, calling at Civitavecchia for Rome, Livorno for Pisa and Florence, Villefranche and Ajaccio.
The second cruise, departing from Tenerife on 1 November, calls into Gran Canaria, Madeira and Lanzarote.
Flights from London and Manchester are included.
P&O Cruises said it was offering the ‘immersive training experience’ for 80 agents following the success of its 2024 Shine at Sea trade booking incentive.
Winners will have a full guest experience, said P&O Cruises, including an ‘extensive’ shore experience programme, and they will participate in face-to-face training sessions with the cruise line’s training team.
Sales Director Ruth Venn said: “After an amazing response last year, we’re excited to bring Shine at Sea back in 2025.
“This experience gives agents the chance to step on board, immerse themselves in everything that P&O Cruises has to offer and have a true guest experience.
“Agents always tell us that firsthand experience and knowledge is key to selling P&O Cruises to their guests with complete confidence, which is why we invest in these programmes.”
For a chance to win, Shine Rewards Club agents must book and spin any Select Price booking and register their interest between 24 March and 17 April.
There will be additional chances to win on the P&O Cruises Travel Agent Sales Facebook or Instagram pages.
