Online travel agent On the Beach has confirmed that some of its customer-facing and finance roles, as well as some staff in supporting functions, are at risk of redundancy.
In a statement, Chief Executive Shaun Morton said this was as a result of some processes being automated or streamlined.
All employees have been informed and a consultation process for those impacted by the proposals began last Thursday and is due to run for 45 days.
“As we continue to invest in technology to support our future growth, some of our processes can now be automated or streamlined,” said Shaun in a statement.
“As a result, we are proposing changes which may put some roles at risk. We understand this is difficult news for those affected and will support them fully through the consultation process.”
Based in Manchester, On the Beach employs more than 500 people. Last December, it announced a 20% increase in pre-tax profits to £35 million in the year to September 2025 following a 13% rise in summer bookings.
At the time, it said it was expecting another record summer in 2026 after seeing an 8% increase in forward bookings, and it was forecasting to make a £39m to £43m profit this year. However, earlier this month, it suspended its guidance due to a ‘significant’ slowdown in demand following the outbreak of conflict in the Middle East.
It closed its trade-only business, Classic Collection, last October, and started selling cruises for the first time in November, appointing Si Morris-Green as Director of Cruise. At the time of the launch, Si said customers were expected to book with little or no personal interaction.
