Not Just Travel has appointed Hayley Patterson to a newly created BDM role to support its Platinum travel consultants.
Hayley steps into the new position, known at Not Just Travel as a Business Consultant and more widely across the industry as a Business Development Manager, working alongside Richard Lowrey-Heywood.
She joins from Kuoni’s retail marketing department, where she worked on event planning and social media. Her campaigns covered cruise, Black Friday and consumer email marketing, driving engagement and bookings through Kuoni’s stores.
She has 20 years’ experience in the travel industry, including nearly 17 years as an agent at Thomas Cook.
Not Just Travel said she has a track record of turning social media engagement into bookings and completed a two-year marketing course alongside her day job.
Co-founder Steve Witt said: “Hayley brings a huge amount of experience from across the travel industry and adds a diverse set of skills to our business consultant team. We continue to keep the best ratio of support to travel consultants anywhere in the industry, and we keep investing in it: more business consultants and more skills to help our travel consultants grow.”
Hayley added: “Even with strong recommendations from industry colleagues, I researched Not Just Travel extremely thoroughly before joining, and I did a lot of digging. I love how it does things differently. One of the biggest opportunities I see is that it gives people a real shot in life.
“Many come from outside the travel industry and just need a chance to get into the most exciting industry in the world. They come to it fresh, with no preconceptions, so they can build their businesses differently from people who have been in the industry for years.
“I’m really looking forward to getting to know each travel consultant personally and understanding why they set up their business, because everyone is different. Each person has their own goals and their own focus, and I want to support them as they grow.”
