Inghams Walking has rebranded to Inghams Summer to reflect the full range of experiences on offer.
While walking continues to be central to its holidays, the specialist operator said its new name puts the spotlight on the wider choice and flexibility available to travellers.
Inghams Summer is also introducing a new sales guide, a summer booklet, training sessions and social media content for agents.
Managing Director John Mansell said: “We’ve listened carefully to what our customers and trade partners have been telling us. While walking remains an important part of what we do, it’s only one part of the experience our holidays offer today. Our new name, Inghams Summer, better reflects the variety, flexibility and freedom that our customers are looking for when they travel.
“What customers know and trust about Inghams isn’t changing. We’ll continue to offer expert advice, handpicked properties, and destinations perfect to enjoy the great outdoors. What is changing is how we communicate the breadth of experiences available across our summer programme. From walking and cycling, to sightseeing, lakes, culture and relaxation, Inghams Summer captures that wider appeal and represents an exciting next chapter for the brand.”
Sales and Service Director Christie Green added: “We are very excited to be giving a new focus to our summer product offering. Alongside the launch of Inghams Summer, we are introducing new tools, including a new sales guide, a summer booklet, training sessions and social media content to help our agent partners share inspiration with their customers.”
Inghams Summer offers itineraries in Italy, Austria, France, Switzerland, Slovenia, Madeira, Andorra and Norway, with flights from 16 UK regional airports.
Summer 2027 deals include seven nights half board in Interlaken, Switzerland, from £1,551 per person, and seven nights half board in Selva, Italy, from £1,457 per person.
