Riviera Travel has launched a new loyalty programme for agents, rewarding bookings with points and exclusive benefits in addition to their usual commission.
Riv Rewards is available through the operator’s trade platform Riviera Explorer and is open to agents who have reached ‘Passionista’ level in either Riviera’s river cruise or escorted tour training programmes.
Agents earn one Riv Point for every £1 of eligible commissionable revenue on qualifying bookings, with bookings made from 1 October counting towards their balance.
Riv Rewards has four tiers, Blue, Silver, Gold and Platinum, with benefits increasing as agents progress.
Rewards include fam trip opportunities, personal travel discounts, dedicated trade support, and the chance to win a £250 marketing support package.
Higher tiers will unlock rewards including a European river cruise for two, invitations to Riviera Travel Awards and ship christening ceremonies, and dinner with Riviera Travel’s senior leadership team.
The programme also brings back The Vault, which offers instant rewards such as high street vouchers.
The Milestones feature will recognise and reward key booking achievements including an agent’s first river cruise, their first European escorted tour or first long-haul escorted tour booking.
Agents can also earn additional points through Campaign Boosters linked to selected products, launches and promotional campaigns.
Riviera Travel Director of Trade, Partnerships and Loyalty Vicky Billing said: “Our travel agent partners continue to play a vital role in our success, and Riv Rewards is our way of recognising, rewarding, and supporting those partners that consistently choose to book with Riviera.
“The Vault has always been a firm favourite with our agent partners, so we’re delighted to bring it back as part of Riv Rewards. We wanted to take something agents already know and love and build it into a much broader loyalty programme, giving them even more ways to earn, unlock rewards and access exclusive benefits as they grow their Riviera business.
“Best of all, it all sits alongside their usual commission, making every booking feel more rewarding.”
