Globus has appointed Nikki Elstob to the newly created position of Trade Marketing Executive as its strengthens its trade team.
Nikki brings more than 10 years’ experience in travel and aviation across marketing, sales, commercial account management, and business development.
She joins Globus from TTC Tour Brands, where she was Partner Marketing Manager for UK and Europe, covering maternity leave for Alice Boden. She previously worked for Delta Air Lines as Marketing Manager for Southern Africa, as well as Beachcomber Tours, Air France, and Air Mauritius.
Nikki, who started the role this week, works across Globus brands Cosmos Tours, Globus Journeys and Avalon Waterways alongside Head of Trade Marketing Nicola Cook.
She will focus on delivering marketing activity, trade communications, agent engagement initiatives, and marketing resources.
Globus UK and Ireland Managing Director Lesley Taylor said: “Our partnerships with travel agents and tour operators are hugely important to us and the growth in the marketing team is a good representation as to how we want to be able to continue to support them and provide them with whatever they need. Nikki will be a terrific new addition to our UK team and will play an integral role across marketing and the trade.”
