VIVA Cruises has launched its first agent selling guide, bringing together brand, product and sales information in one place.
The guide covers the river cruise line’s ‘freedom, flexibility and choice’ ethos, fleet information for all nine ships, key cabin and suite features and the all-inclusive onboard offering.
A dedicated section for the VIVA Boutique programme also outlines itineraries on new ships VIVA BEYOND (pictured) and VIVA UNIQUE, plus additional onboard benefits.
In addition, a demographics section contains a list of common customer profiles and preferences to help agents make clients to the right product.
UK & Ireland and Australia & New Zealand Director of Sales Michelle Daniels said: “Our new travel agent selling guide is very much the result of feedback from our trade partners. It gives them all the tools and information they need to confidently sell VIVA Cruises, bringing everything together in one easy-to-use resource. We hope it will support agents in matching clients with the right VIVA Cruises experience and ultimately help them grow their river cruise sales.”
The selling guide is available via the VIVA Cruises online training portal here and in print.
