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P&O Cruises unveils NTAD agent offers, including free holidays

As part of National Travel Agent Day on 5 September, P&O Cruises is giving agents the chance to win free holidays in a prize draw and earn double Shine points. 

Agents can win a seven-night cruise for themselves and a guest and bag a second cruise for a fellow travel agent of their choice by tagging a colleague who they believe has shone this year in one of P&O Cruises’ National Travel Agent Day social media posts. Agents will need to explain why the nominee deserves to win before both can be entered into a prize draw. 

The nominated colleague does not need to work for the same agency, but must be a member of the Shine Rewards Club to claim the prize.

Winning agents do not need to go on the same cruise as the person they nominated, with each winner receiving a separate seven-night holiday for two in a balcony cabin, sailing round-trip from Southampton.

The incentive runs from 5-8 September 2025, with agents also able to earn double Shine points by booking and spinning a Select Price holiday between the same dates

P&O Cruises Associate Vice-President, Sales and Distribution Ruth Venn said: “National Travel Agent Day is the perfect opportunity for us to recognise and reward the passion, expertise and hard work of our trade partners.” 

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