Fred. Holidays has unveiled its new collection of cruise-and-land packages designed around ‘bucket-list experiences’.
The ‘Beyond the Water’ campaign has been created for customers ‘looking to experience more of a destination’, combining tours, cultural experiences and handpicked stays with an ocean or river cruise.
Highlights include China’s Terracotta Warriors and the Great Wall (pictured), the Canadian Rockies, India’s Golden Triangle and Iguazu Falls, Argentina.
Also on offer are a South Africa safari and winelands trip packaged up with a cruise with Azamara, three-ship no-fly grand voyages and the Monaco Grand Prix.
Fred. Holidays Head of Tour Operations Simon Sharpe said: “Travel has never been more experience driven. Today’s travellers are looking beyond traditional holidays and seeking journeys that inspire, enrich and leave a lasting impression.
“Beyond the Water has been created for those who have always dreamed of seeing the world’s greatest sights, experiencing iconic moments and discovering destinations in a deeper and more meaningful way. From legendary landmarks and extraordinary wildlife encounters to cultural treasures and unforgettable events, these are the kinds of experiences that stay with you long after you return home.
“This piece is about more than just the cruise – the cruise is only the beginning and our aim is to inspire people to embrace the possibilities of travel and help them turn their bucket-list ambitions into reality.”
The brochure is being distributed to 100 strategic partners in packs of five, but a full campaign pack with all assets and sales tools will be available on agent portal Agent Fred. Copies of the brochure can also be requested at [email protected].
