Visit California is the official tourism marketing organisation for the state, dedicated to promoting California as a premier travel destination.
We work with travel partners, media, and advisors worldwide to showcase the state’s diverse experiences, from scenic landscapes to vibrant cities. A key initiative of ours is the California STAR training programme and resource hub, which is essential for transforming travel advisors into California ambassadors. With nearly 30,000 registrants, this program provides partners the opportunity to connect with advisors, share updated travel products, and inspire trip planning globally.
Through education and engagement, Visit California ensures travelers discover the best the state has to offer.
