Riviera Travel has revealed its Peaks incentive for agents, which includes a £1,000 weekly prize draw.
As part of the campaign, agents will receive a £30 lifestyle shopping voucher for every booking made with Riviera Travel from 1 January through to 28 February 2025. This will be doubled to £60 for any 2025 themed river cruise booking.
All bookings will also be entered into a weekly draw to win £1,000, which will be pre-loaded onto a Mastercard credit card.
The river cruise and touring specialist has added a ‘Primed for Peaks’ training module to its e-learning platform to give agents tips and advice, including how to order brochures, assistance with marketing and contact information.
As part of the campaign, customers are being offered a free upgrade on selected October 2025 departures for bookings made from 18 December to 31 January 2025.
Riviera National Sales Manager for Retail and OTAs Claire Hills said: “Travel agent partners play a pivotal role in driving awareness of our cruise and long-haul product, and this incentive demonstrates our appreciation for everything they do. It’s also important to reward the trade during the crucial and busy peaks season, as we know they will be working to the maximum to drive sales. Meanwhile, the peaks upgrade offer gives guests the opportunity to enjoy a range of top-selling European river cruises in a sought-after upper deck cabin at no additional cost.”
Agents need to register bookings with Riviera here.
