Gold Medal is featuring Dubai and Arabia in its In Focus campaign for June and is giving agents the chance to win one of four places on a fam trip to Atlantis, The Palm.
The operator has launched a 116-page brochure, agent selling guide and dedicated micro-site to the region, in the third of its In Focus campaigns.
Over the four-week campaign, agents will also have access to 21 holiday offers, inspiration through Gold Medal’s social media pages and weekly e-shots.
Agents who register Dubai and Arabia packages booked throughout June will be entered into a draw to win a place on the fam. The winners will be announced in July, with the trip set to travel in 2026.
Marketing Director Sarah Lancashire said: “No matter the type of traveller, Dubai and Arabia has something to offer those seeking family fun, luxury breaks, off-grid trips or couples retreats. With a range of exquisite hotels, restaurants and experiences available, we have worked with our supplier partners to bring agents the best selections available for our latest campaign.
“We are excited to be running a fam trip incentive in partnership with Atlantis, The Palm – one of Gold Medal’s top selling properties not only in Dubai but across our worldwide portfolio. Showing our agents properties and destinations in-person elevates their confidence to sell to their customers and provides valuable education, only available by experiencing it firsthand.”
