Fred. Holidays is giving agents the chance to win a trip to Vienna in a Eurovision-inspired incentive.
The campaign, titled ‘Win Vienna: A City Worth Singing About,’ has been launched in celebration of the Eurovision Song Contest, which took place in the Austrian capital last Saturday night.
It gives agents the chance to win a two-night stay in Vienna for two people, including return UK flights and a 48-hour Vienna City Card.
Agents will receive one entry into the prize draw for every qualifying Austria booking made between 16 May and 19 June. Two runners-up will also receive Austrian-themed gift bags.
Winners will be selected at random and contacted by 30 June and will be announced on the Fred. Holidays agents’ social media channels.
The operator said the incentive aims to showcase the range of Austrian holidays available through the brand, including rail holidays, city breaks, escorted tours and tailor-made itineraries.
Head of Product Simon Chambers said: “Austria continues to grow in popularity with UK travellers and, with Vienna firmly in the spotlight this weekend, we wanted to create a fun and engaging incentive for our valued agent partners.
“This campaign not only celebrates one of Europe’s most iconic destinations, but also rewards agents for supporting our Austria programme.”
