AmaWaterways is rewarding agents who take part in a new training programme with discounted fam rates and a Love2Shop voucher.
The AmaAcademy module, The Rivers of France, gives agents insight into the cruise line’s along the Saône, Rhône, Seine, Garonne and Dordogne rivers.
Agents who complete the course will receive discounted fam rates and, if they make a new reservation within 90 days of completing the course, a £25 Love2Shop voucher.
Sales Director Andrea Stafford said: “Last summer’s Olympic Games created the perfect platform to showcase France to audiences from around the world and helped drive strong demand for river cruises in the country.
“That demand has continued, with Bordeaux seeing the biggest growth, followed by the Seine. With strong interest looking set to continue in 2025, this new course will ensure agents are perfectly placed to maximise sales to the region.”
