Canadian Affair and American Affair have launched a loyalty scheme for agencies that achieve £100,000 of revenue across the brands in a one-year period.
The 100 Club members will receive exclusive benefits including monetary incentives, priority access to fam trips and events, exclusive competitions and offers, event sponsorship, bespoke marketing support and ‘Agent Advocate’ trips where agents are offered a free or heavily discounted trip for them and a guest.
The 100 Club will open with agencies who hit the £100,000 threshold between 1 December 2023 and 30 November 2024 and inaugural members will be informed by Canadian Affairs’ travel trade team in December, with membership beginning from 1 January 2025.
Once the loyalty scheme opens, other agencies are able to immediately enter The 100 Club once they also generate £100,000 revenue within the calendar year.
The 100 Club’s launch is part of Canadian Affair’s 30-year anniversary celebrations, ahead of the company’s trading milestone in March 2025.
Product & Commercial Director Lee Rogers said: “Agents are at the heart of our businesses, and we’re thrilled The 100 Club will enable us to express our gratitude and support to those who share our passion for Canada and America and enjoy utilising our destination expertise to support their customers through the holiday booking process.”
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