BEST USE OF SOCIAL MEDIA

Travel Agent Awards Entry

SW & Wales Awards Entry - Social Media

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Please note: Gwynedd and Clwyd will NOT be included in our South West & Wales awards - feel free to submit your entry and we will save it for the North West Awards in September.

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Best Use of Social Media

This award recognises the South West & Wales most creative and effective use of social platforms to tell stories, build brand presence, and connect with audiences. Judges will look for originality, strong engagement, and clear results — from growing followers to driving enquiries and bookings.

Tips: Please submit evidence, such as client testimonials, social media screenshots or emails, to support your answers to the above questions.

1) Describe your/their overall social media strategy and objectives.(Required)

Tell us what platforms you use, your target audience, and the goals you wanted to achieve (e.g., awareness, engagement, sales) (Max 300 words)

2) Share up to two examples of content or campaigns that best demonstrate creativity and engagement.(Required)

Include details such as the idea behind the posts, how you brought them to life, and why they resonated with your audience. (Max 300 words)

3) What measurable results have you/they achieved (e.g., reach, engagement, enquiries, bookings)?(Required)

Share data, insights, or specific examples that show success. If possible, include before-and-after comparisons and upload supporting documents below (Max 300 words)

4) How has your/their agency adapted, innovated, or shown resilience in response to challenges within the travel industry in the past year?(Required)

Reflect on challenges such as market changes, global events, or client needs. Explain how you responded creatively, adapted your business, or supported your clients during difficult times. (Max 300 words)

5) How has your/their use of social media strengthened brand presence or client relationships?(Required)

Explain how social media has helped you build trust, loyalty, or a stronger reputation in the industry.

Supporting Information

Accepted file types: jpg, png, pdf, doc, Max. file size: 20 GB.

Please upload any documents to support your entry. This could include visuals, client testimonials, campaign materials, statistics, or any other evidence that strengthens your submission. Please keep supporting documents concise (no more than 5 pages) and ensure they are clearly labelled.