SPL Villas has extended its sale, which offers savings of up to £400 per booking, until 9 February.
It’s the first time SPL Villas has run a New Year sale and the specialist said it has seen the value of bookings through agents increase 10-fold year-on-year, with a five-fold increase in overall sales.
Bookings from the trade have helped to drive an almost 50% increase in the average value of each booking to £7,400, up from just over £5,000 a year ago. Since the sale began, more than 50 agents have qualified to enter SPL Villas’ incentive to win a villa holiday in Cyprus, which closes on Friday 31 January.
Spain and Cyprus have been the most popular destinations for bookings for SPL Villas, accounting for almost two-thirds of those made during the month to date.
General Manager Laura Ingeri said: “Our agent partners have been essential to the success of our first ever New Year sale and we’re so grateful for their support.
“Given the momentum they have helped us to achieve, it’s a no-brainer that we should extend the offering and we’re glad to continue to thank them with a case of wine for every booking they make.
“Combined, the increased volume of bookings and their higher value compared to this time last year from both the trade and direct from consumers are welcome indicators of a buoyant market and strong demand for family villa holidays that make us very confident for the year ahead.”
