Ski Beat has launched its 2025/26 programme just four days after its first guests for this winter arrived in its French resorts.
Sales and Marketing Director Laura Hazell said almost a third of its customers book their next ski holiday without a couple of weeks returning home, so the operator wants to capture this early demand.
“By the time the summer holidays begin, we have filled around half of our entire ski chalet capacity for the following winter, and nearly three-quarters of Ski Beat’s holidays will be booked ahead of the start of each season,” said Laura.
Around two-thirds of Ski Beat’s guests become repeat customers, she said, but, for newcomers to skiing, it has designated `Toe in the Snow’ weeks outside the high season, when prices are lower and slopes are quieter.
For winter 2025-26, Ski Beat is offering seven-night ski holidays in seven of France’s top 10 high-altitude resorts: Arc 1950, La Plagne, La Tania, La Rosiere, Les Arcs/Plan Peisey, Val Thorens and Val d’Isere.