Leger Holidays has unveiled a new luxury coach product, Lumina, which will enter service from spring 2027.
Bookings for Lumina tours went on sale on 4 June, with the new coach available on more than 40 escorted European holidays.
The launch marks Leger’s first new coach concept since the introduction of its Luxuria fleet in 2015.
Lumina will carry 27 passengers and feature a 2+1 seating configuration, panoramic glass roof, onboard entertainment system, complimentary Starlink wi-fi and a rear servery offering complimentary drinks.
Each departure will be accompanied by a dedicated curator and two hosts.
The coach will operate on selected European tours including ‘Grand Tour of Switzerland, Lake Garda, Venice & Verona’, and ‘La Rioja & San Sebastian – Northern Spain in Style’.
Leger said the new product is aimed at customers seeking a premium alternative to flying and forms part of its strategy to expand its luxury escorted touring offering.
Head of Retail Sales Ashley Dellow said: ““I remember the excitement when we launched Luxuria around 10 years ago – and I’m feeling that same energy again with Lumina! It’s something genuinely fresh for agents to sell, giving them a distinctive way to inspire customers at a time when demand for premium touring is stronger than ever. I’m confident it will elevate European touring and deliver real opportunity for our valued agent partners.”
CEO Liam Race added: “At the beginning of the year we reported that Leger Holidays has seen a clear demographic shift, attracting a more affluent customer base. This resulted in longer and more premium holiday bookings, especially via Leger’s exclusive Luxuria coach, which experienced a 25% year-over-year growth.
“Leger Holidays changed the perception of coach holidays with its business-class equivalent coaches. Our guests love the stress-free, ultra-comfortable travel experience — avoiding flying and all the exhausting drama, hanging around and uncertainty it can involve. It’s a more sustainable way to explore Europe too.
“The introduction of our exclusively designed, cutting-edge Lumina coach builds on this demand and takes it one step further.”
